Built by Corey See the live rebuild  ↗
Proposal · prepared for Oriel Kitchens · 18 May 2026

A few specific fixes for orielkitchens.co.uk

Oriel Kitchens · Abergavenny · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on mobile in the first ten minutes on the live site. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
The sage-green shaker peninsula in the Oriel Kitchens showroom at Lion House, Abergavenny, with a marble-quartz worktop, Belfast undermount sink and two navy-gloss tall ovens housings on the right
Lion House · King Street · Abergavenny

The Lion House showroom. Sage shaker, marble quartz, brass tap. Open the live preview ↗

01

A summer-sale roundel where the showroom story should sit.

What I saw
The current orielkitchens.co.uk hero is a Summer Sale graphic promoting a free £349 Kaelo Host drinks cooler. Stephen Griffiths’ name, his fifteen-plus years of prior trade experience, the four ranges (Modern, Shaker, Classic and the new Heritage Collection) and the recognisable Lion House showroom photograph all sit two or more scrolls below the fold.
Why it matters
A buyer comparing Oriel against Wren, Magnet and the volume chains decides on showroom credibility in the first scroll. Independent Abergavenny design lead, Lion House on King Street, Omega-cabinet partnership, four ranges in one curated room: that is the line that earns the booked visit. Buried beneath a promotional roundel, the homepage reads as a discount kitchen retailer.
After rebuild
After rebuild, the hero strap reads "Lion House, Abergavenny. Independent kitchen design, supply and installation, led by Stephen Griffiths." Four credential badges sit directly under it: Lion House, four ranges, Elica-authorised, Saturday open. The current showroom offer is acknowledged as a discreet ribbon, not the headline.
02

A LocalBusiness JSON-LD block that tells Google nothing.

What I saw
The homepage carries two structured-data blocks: a WebSite block and a LocalBusiness block. The LocalBusiness block contains the logo image and an empty openingHours string. No name, no address, no telephone, no email, no opening-hours specification, no geo coordinates, no aggregateRating. Four named-customer testimonials on the homepage (A. Gittens, B. Williams, D. Taylor, C. Larsen) all name Stephen, and none of them are exposed to Google as Review markup.
Why it matters
Search-result rich snippets are the conversion lever for local trade. An "Abergavenny kitchen showroom" search where the second result shows stars, hours and a call button while the first result shows neither will lose the click. The reviews already exist, the address already exists, the hours already exist. The schema does not surface them.
After rebuild
After rebuild, the LocalBusiness JSON-LD adds the full Lion House postal address, the Abergavenny telephone in E.164, the email, the Mon to Sat opening hours plus Sunday-by-appointment, the Elica authorised-dealer credential, and a FAQPage block keyed to the actual customer questions. Stars start appearing in Google three to four weeks after.
03

Supplier renders hiding the real Lion House showroom.

What I saw
Every "kitchen" image on the homepage and the Modern, Shaker and Classic category pages is an Omega Plc catalogue render of a door style Oriel stocks. The photographs of the actual showroom interior (the sage-green shaker peninsula with the marble worktop, the marble window-seat looking onto King Street, the design consultation desk with the ORIEL wordmark on the sample wall) live three clicks deep on /about-us and the contact page.
Why it matters
A first-visit buyer trying to decide if it is worth driving from Newport or Hereford to Abergavenny is looking for one thing: does the room look like somewhere a senior designer sits with you for an hour. Omega renders do not answer that. The Lion House interior does. Hiding it is the digital equivalent of a closed showroom door.
After rebuild
After rebuild, the hero, the portfolio strip and the visit block all lead with the real Lion House photography. The Omega renders move into a clearly-labelled "what we install" range grid, framed as the door styles Oriel stocks and supplies, not as photographs of finished local installs. Honest, and reads cleanly.
Pricing

Fixed scope, fixed price.

£2,000Fixed for the rebuild, one-off. £150Per month for hosting and ongoing care. £50Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Monmouthshire and Newport builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.

See the live rebuild  ↗

A working preview you can click through. Opens in this tab.

oriel-kitchens-abergavenny.builtbycorey.com/preview/